The Power of Custom Signage in Driving Customers to Your Parking Facility
5 min read
Published on Parking Industry Insights
Author: Justin Powell, Regional President, Western Canada
Signage and wayfinding remains a valuable strategy for enhancing brand recognition and attracting customers to your parking facility. While the digital revolution has brought about various innovative marketing approaches, traditional signage is a powerful tool in parking and mobility.
Signage can help visitors navigate parking lots easily and plays a pivotal role in communicating your brand identity. A well-designed and strategically placed sign can transform your parking facility from a mere necessity to a memorable brand touchpoint. To achieve these objectives effectively, a comprehensive sign solution, preferably offered by your parking provider, is what you should look for.
A Tailored Approach with a One-Stop Solution
A one-stop solution for all your parking facility signage needs should be delivered, starting from an initial audit of your facility, design, production, and installation. This comprehensive approach ensures you get exactly what you need without dealing with multiple vendors. From customizing the size and design of signs to choosing suitable materials, this tailored approach helps create signage and wayfinding solutions that are functional and aligned with your brand identity.
Working with Graphic Designers
To be customized for your parking lot, a sign shop should be able to collaborate closely with graphic designers to ensure compliance with your brand standards. By working with professionals who understand the intricacies of design, your signage can be an extension of your brand identity, ensuring a consistent and cohesive look across all customer touchpoints. This collaboration enables you to bring your unique vision to life, whether about adhering to a particular colour scheme, incorporating your logo, or using specific fonts. All these elements work cohesively to create a powerful brand image that visitors will remember.
Elevating Your Signage and Wayfinding Products
Customization offers endless possibilities for elevating your signage and wayfinding products. Here are just a few examples of the ways in which customization can enhance your parking facility's appearance and functionality:
Customized Jersey Barrier Wraps: Transform plain concrete barriers into visually appealing and informative elements.
Personalized Surface Decals: Guide visitors with floor decals that are not only functional but also branded.
Pole-Mounted Signs: Use available vertical space to convey essential information and directions.
Triangular Bollard Mounts: These space-saving mounts can serve multiple purposes, from guiding traffic to displaying your branding.
Island Signs: Enhance the aesthetics of traffic islands and provide clear instructions.
Floating Signs: Using stylish floating signs to effectively direct visitors.
Wayfinding Solutions: Help visitors navigate your parking facility with well-placed directional signs, making their experience hassle-free.
Advertisement Displays: Generate additional revenue by offering advertising space on your signs.
Boosting Brand Recognition and Revenue
The introduction of customized signage can significantly boost brand recognition within your facility. Visitors who have a positive experience in your parking facility are more likely to remember your brand and return in the future. Thoughtful placement of signage not only optimizes occupancy but also maximizes your parking revenue. Well-designed signs guide visitors efficiently, ensuring that parking spaces are utilized effectively, and revenue is accounted for.
Custom signage and wayfinding solutions are indispensable for parking facilities seeking to enhance brand recognition, optimize visitor experiences, and maximize revenue. Investing in tailored signage can transform your parking lot into a well-organized and visually appealing space. Therefore, customized signage remains a timeless tool that delivers impressive results in the digital age.
References
Ensuring onsite brand awareness with custom signage - precise ParkLink: Parking management services. Precise ParkLink | Parking Management Services. (2021, November 10). https://www.preciseparklink.com/news/ensuring-onsite-brand-awareness-with-custom-signage
Kessler, L. A. (2023, January 26). The importance of clear and effective custom parking signs in Laguna Hills. Medium. https://medium.com/@lisaakessler/the-importance-of-clear-and-effective-custom-parking-signs-in-laguna-hills-d8078dd52e08