How Do I Know If My Online Ads are Generating Parking Revenue?

Q&A with Marketing & Communications Manager Maria Lato.

Increasing location awareness no longer only relies on wayfinding signage and flyers. Your online presence plays a pivotal role in how potential customers find you. As a parking facility manager, your goal is to get your location in front of as many eyes as possible, and running online ad campaigns will help you do just that.

But this poses the question—do online ads generate parking revenue? Here’s what Precise ParkLink’s Marketing and Communications Manager, Maria Lato had to say.

Q. How do I know if my online ads are generating parking revenue?

 A. There’s no doubt that running ads on Google or Waze are beneficial for promoting the location of your parking lot. Measuring the amount of potential revenue generated from ads that revolve around attracting transient customers to your parking is based on knowing your average transaction rate, the number of transactions, and the number of requests for directions that took place during the time the ads were running.

 Identifying exact parking revenues generated from ads requires ads to include a QR code or pin code that can be identified on-site or for the ads to revolve around permit sign-ups for frequent visitors rather than transient customers.

 Want to learn more? Watch the full Q&A below!